Rocketboom revenues
You might remember around the time of Vloggercon Scoble mentioned that Rocketboom was making “$85,000 a week” from advertising. That had me scurrying to their show to see who was running ads but I couldn’t see anything! And then last week we had Heather Green suggesting Amanda left because they weren’t making any money. Scoble clears things up a bit today:
Hmmm, I thought I accurately reported what Andrew had told me and others at VLoggerCon, but Chuck says that the $85,000 amount was just the top line in their ad sheet and didn’t represent any ads sold. Demonstrated that I should have gotten more facts before I reported that they had sold ads for $85,000 a week. Looks like the highest they got was about $40,000 for a week, but they were struggling to close more ad deals.
….
I can’t believe that with an audience of 250,000 per day they couldn’t find some advertising, though. I know people who are making $10,000 per month in Google ad revenue with less traffic than what Rocketboom was getting.Update: Andrew just wrote me and said they did close a deal for $80,000 and that he just got paid for that a few days ago.
So there is some advertising to be had. I wonder over what term that $80,000 is for? Getting a sales team together to sell that kind of money each month is going to cost big money as well. Perhaps there is a better model. Perhaps we need an open marketplace, like AdBrite, for podcasting. And what’s wrong with Ebay? Rocketboom famously sold about $40,000 of advertising through Ebay. I sold some adveritsing on G’Day World to Frank Arrigo via Ebay back in Jan 2005! There has to be a better model that the old media model of hiring a bunch of sales jocks.