Corporate Podcasting: Ontario Craft Brewers
Computerworld has this interesting story on how Ontario Craft Brewers are using podcasts to profile 29 micro-breweries. The podcasts feature interviews with brew masters, letting beer drinkers get to know the actual makers of the beverage.
This is a great example of a company deciding to produce interesting media for their market - an example of the maxim I always repeat at events to marketers - “You need to become the media, not just engage with the media.”