The Australian IT newspaper had a column on Sept 10 2007 with the results of a survey run recently by Austereo, a large radio network in Australia, which included information on how many of their audience listen to podcasts or “internet streams”. I’m not quite sure that the difference is today between a podcast and an internet stream… I guess an internet stream is live and can’t be downloaded or subscribed to?
Research conducted by Austereo in May and June showed people were listening to radio on the internet for two hours and 42 minutes a week; on mobiles for one hour and 41 minutes; and via podcasts for 54 minutes. That’s on top of the 20 hours and 46 minutes spent listening to traditional radio. |
Australians aged 10 years and over listened to radio for an average of 20 hours and 29 minutes a week in 2006-07, down from 22 hours and 10 minutes in 2003-04. |
Last year only 16 per cent of Australians had an MP3 player, and less than a quarter of those had ever downloaded a podcast. CRA research from last month shows more than one in three Australians aged 14 years and over own an MP3 player and a third of those enjoy podcasts. |
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