TPN :: Podcasting APB

Australian podcasting stats

cameron — Fri, 05 Oct 2007 04:21:04 +0000

The Australian IT newspaper had a column on Sept 10 2007 with the results of a survey run recently by Austereo, a large radio network in Australia, which included information on how many of their audience listen to podcasts or “internet streams”. I’m not quite sure that the difference is today between a podcast and an internet stream… I guess an internet stream is live and can’t be downloaded or subscribed to?

clipped from www.australianit.news.com.au

Research conducted by Austereo in May and June showed people were listening to radio on the internet for two hours and 42 minutes a week; on mobiles for one hour and 41 minutes; and via podcasts for 54 minutes. That’s on top of the 20 hours and 46 minutes spent listening to traditional radio.

Australians aged 10 years and over listened to radio for an average of 20 hours and 29 minutes a week in 2006-07, down from 22 hours and 10 minutes in 2003-04.

Last year only 16 per cent of Australians had an MP3 player, and less than a quarter of those had ever downloaded a podcast. CRA research from last month shows more than one in three Australians aged 14 years and over own an MP3 player and a third of those enjoy podcasts.

Warren Ellis podcasts “The 4am”

Cameron — Mon, 01 Oct 2007 15:23:40 +0000

British author and all-round creative genius Warren Ellis (author of the insanely great comics Transmetropolitan and Global Frequency) is doing a podsafe music podcast of unsigned bands not unlike TPN’s Rock Show or TPN’s Alternative Music Show.

His show is called “The 4am”. He sez:

The 4am is a mixtape file containing nothing but music donated directly by new and/or unsigned acts. The 4am is of no set length and is released on no set schedule. The 4am is mixed down to 128 of the kbps. The 4am will not clean your monkey. Do not feed The 4am.

I checked it out tonight while building a geodesic dome on TPN’s new new HQ in SL and I liked it. Extremely eclectic music as you’d expect from his Warrenness.

Check out The 4am here (link).

Yahoo Announces The Closing of its Podcast Directory

Cameron — Fri, 28 Sep 2007 01:29:24 +0000

More yawn news yesterday that Yahoo will be closing it’s podcast directory. YahWho? I published TPN’s podcasts into the Yahoo directory but I never really used it. Did you? Some people (link) have suggested that this is an indication that podcasting hasn’t caught on, to which I say “rofl”.

Anyone who thinks podcasting has peaked or faded obviously doesn’t understand the hype curve. Go read “Inside the Tornado” by Geoffrey Moore. Sure - podcasting hasn’t had the same hype over the last 18 months that it had in it’s first 18 months. Guess what? That’s a GOOD thing. It’s a good thing for the industry, it’s a good thing for podcasters, and it’s a good thing for the audience.

Podcasting hasn’t even begun yet. We’re not even a scratch on a scratch of old media. The vast majority of the world do not yet have a portable media player. The process for getting podcasts onto portable media players is still crappy. The advertising model for podcasts is still coming together. In this way, podcasting isn’t very different from where the web was in general about ten years ago.

Yahoo’s podcast directory fell victim to the basic problem of all open podcast directories - iTunes. For all of iTunes’ problems, they nailed the position of podcast directory #1 because they nailed the device. I still don’t think they will hold that position of importance in podcasting long term, but it will take someone like Microsoft or Sony Ericsson or Nokia getting their shit together and coming up with a model for getting podcasts on next gen mobile phones.

Sesame Street Podcast

Cameron — Sat, 22 Sep 2007 02:09:09 +0000

This podcast is brought to you by the number 5.

It’s great to see more kid-friendly podcasts. As a parent of primary school age kids, I’d love to have a category of podcasts on my iPod that I can play in the car on long trips. Great to see the Sesame Workshop folks leading the in kid podcasting.

Corporate Podcasting: Ontario Craft Brewers

cameron — Fri, 14 Sep 2007 12:06:10 +0000

Computerworld has this interesting story on how Ontario Craft Brewers are using podcasts to profile 29 micro-breweries. The podcasts feature interviews with brew masters, letting beer drinkers get to know the actual makers of the beverage.

This is a great example of a company deciding to produce interesting media for their market - an example of the maxim I always repeat at events to marketers - “You need to become the media, not just engage with the media.”

Podcasting APB #003 - Dave Nelsen, TalkShoe

Cameron — Wed, 07 Mar 2007 01:09:25 +0000

On this episode my guest is Dave Nelsen, CEO, TalkShoe. TalkShow is a service that allows podcasters to create very interactive shows with up to 400 live participants. For those of you who can’t read, look at the pretty picture:

Dave and I chat about:

Download it from here.

If you enjoyed this podcast, make sure you don’t miss future episodes by subscribing to our feed and leave us a voice comment!

Subscribe to TPN :: Podcasting APB by Email
If you use iTunes, click here.
If you use another aggregator, grab our RSS feed here.
If you don’t know what I’m talking about, read this description in Wikipedia.

The music track you heard on this podcast is “Somptin Happnin’”from the album “Polymorphic Convolutions” by Various Artists from the Electronic Soundscapes label.

Podcasting Outside Of The USA

Cameron — Sun, 25 Feb 2007 11:54:32 +0000

Monte has a good summary of what’s happening in podcasting outside of the good ol’ US of A on his blog.

Podcasting APB #002 - Brian Ibbott from “Coverville”

cameron — Thu, 15 Feb 2007 02:34:36 +0000

Today I talk to Brian Ibbott from the “Coverville” podcast. Brian has been podcasting since September 2004 and has a massive success on his hands with Coverville. He has been featured in publications such as BusinessWeek and Rolling Stone Magazine and was one of the podcasts featured on the front page of iTunes’ podcast directory in the weeks after they launched it. Brian is also pretty unique in the podcasting world because he pays a licensing fee to the various music industry bodies for permission to play RIAA tracks on his show.
On the show we talk about:

How Brian got started in podcasting
What equipment he uses to produce his show
Where he hosts his files
How he licenses music tracks to play on this show
How many listeners he has
How he promotes the show and finds an audience
How much money he is currently making from advertising
What he sees for the future of podcasting

Download it from here.

If you enjoyed this podcast, make sure you don’t miss future episodes by subscribing to our feed and leave us a voice comment!

Subscribe to TPN :: Podcasting APB by Email
If you use iTunes, click here.
If you use another aggregator, grab our RSS feed here.
If you don’t know what I’m talking about, read this description in Wikipedia.

The music track you heard on this podcast is “Somptin Happnin’”from the album “Polymorphic Convolutions” by Various Artists from the Electronic Soundscapes label.

TPN Auctions going well

cameron — Thu, 27 Jul 2006 08:06:06 +0000

Only 18 hours to go on the first round of G’Day World auctions and so far we’ve got a couple of live bids. The other shows that we’ve put up also have bids, so it’s going well for a first round! Check out all of the auctions here.

Podshow Plus - evil or not?

Cameron — Mon, 24 Jul 2006 23:54:49 +0000

Mark Hunter has an interesting blog post on some of the clauses contained in Podshow Plus terms and conditions.

Excerpt:

There’s also this;

Quote:

PodShow may at its discretion place advertising before or after the Programming at its discretion.

This is interesting. Is there justification for PS to add adverts to your podcast just because you’ve got it listed on your personal page? If they were, for example, hosting the podcast files without charge to you as a the producer, then fair enough. But I pay for my podcast hosting. So are podshow caching my podcast on their servers, then when someone plays my podcast via my personal PS+ page it’s taken from their server and ads are auto-inserted?

In the interests of disclosure I should tell you that Mark used to be a Podshow host and is now a TPN host. But I think this is an important issue to clarify. If TPN’s shows are listed in Podshow’s directory, does this clause mean they think they can sell advertising on it and not share it with us?